![]() The price Salesforce paid, my guess, was justified by the well-engineered product and Demandware’s existing enterprise customer base. Salesforce spotted the future need: for 1-to-1 shopping experiences, driven by personalization whether on the shop floor, or online.ĭemandware had capitalized on a data-driven world with high consumer expectations. Traditionally, CRM wasn’t a priority for retailers – especially not traditional ‘brick and mortor’ enterprises. E-commrce was a big missing piece of the B2C-customer-engagement-puzzle. Mix in their growing desire to infiltrate the ‘front-end’ operations, and you can clearly see why e-commerce was on their shopping list. Salesforce had mastered the B2B cloud software market – however, they always had a taste for the B2C market. One-line Pitch: “Demandware provides enterprise cloud commerce solutions that empower the world’s leading retailers to continuously innovate.”
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